Disruptive technologies, new business models and an accelerating pace of change are shifting the business landscape and this is most evident in marketing. Old ways of marketing don’t cut it anymore! Small businesses and start-ups need to deliver agile, cost effective, integrated social media marketing strategies to stay in the game.

The Strategising Your Social Media workshop is for small businesses and start-ups who:

  • Know what they want to achieve online, but aren’t sure where to start
  • Want to get into the social media space and need guidance in what can be an overwhelming online world
  • Are somewhat active on social media for their business, but lack clear strategic direction and are unsure if their investment in various platforms is converting to sales


Focusing on the co-creation of participants’ social media marketing strategy this workshop provides a step-by-step guide to developing a customised strategy unique to each business and ready for implementation immediately!

The Learning Experience

This tangible strategy will give your business direction through defining your objectives and mapping out your social media path to achieving long-term business development goals. Combining presentations, activities and mentoring you’ll cover:

  • Clearly identifying objectives
  • Conducting a social media audit
  • Understanding the target market to allow for better social media targeting in campaigns and creative content
  • Reviewing the business via a SWOT analysis and how this can be leveraged using social media
  • Devising a content and engagement strategy for the business including the tone, timing, and relevance for each piece of content and ensuring it aligns with the objectives
  • Establishing clear evaluation and measurement criteria for review
  • Identifying 5 things that that will positively impact on their engagement


Throughout the workshop you’ll have direct access to the workshop facilitators and be able to ask specific questions related to your own business, whilst also working alongside other passionate business owners in the room.

Important Details

What’s included

  • A 2.5 hour practical and information rich workshop with two presenters/facilitators
  • Hands-on social media guidance – in particular for Facebook, Instagram and Twitter
  • Creative content development
  • A participant workbook with tangible outcomes for strategy implementation
  • Networking and engagement opportunities with other businesses

What to bring 

  • BYO laptop and smart phone. All social media applications your business uses are to be downloaded in advance and relevant social media logins will need to be on hand.

Suitable for

  • Online and offline businesses, or those who use a combination of both platforms from service businesses such as law firms, accountants, hair salons to retail, hospitality, creatives, tourism and health professionals.

Booking Info

Check out our Terms and Conditions before purchasing your ticket.

Presenter Bio

Sunday Morning

“Sunday Morning is the collaboration of Katie O’Rourke, Cake Marketing and Sarah Biersteker, Birdie Business. Collectively we have over 25 years’ experience in strategic marketing and communications.

Early one Sunday morning whilst sipping our coffees we discovered we both had clients who struggled to know where to start with their marketing and who were daunted by all it entailed from strategy to branding, social media to events.

And so Sunday Morning was born; a series of courses, workshops, mentoring and manuals that will give you the tools you need to take those moments of inspiration and create a clear direction for your business that delivers results. Sunday Morning is marketing made easy.”

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